At the start of the quarter, I didn’t expect the class to be public relations focused. I have very little experience with public relations, so I was glad to learn about how to develop a positive relationship with journalists from a public relations perspective, how to effectively communicate about agriculture so people understand and appreciate it, how to write a press release, and how to handle crisis communication.
I did expect to create stories about agriculture, which we had the opportunity to do with the final video. My video was about a Cal Poly masters student working to create an agroforestry plot, and I enjoyed using the video to explain what agroforestry is, how it could work in California, and learning to capture B-roll of the plot’s trees and plants that would be engaging to my audience.
Music for Your Mind 